Television networks barred from blasting viewers with excessively loud commercials from today

We've all been there, trying to wind down after a long day to a TV show that plays softly in the background - only to be rudely jolted by a blaring commercial that airs at twice or three time the normal level.

But from Thursday, sanity will be restored when the Federal Communications Commission implements the Commercial Advertisement Loudness Mitigation (CALM) Act that will regulate the audio levels of TV commercials.

The new rules will ensure TV stations, cable operators, satellite TV providers or other multichannel video program distributors apply standard audio levels to commercial advertisements transmitted to viewers.

Read more: http://www.dailymail.co.uk/news/article-2247354/Television-n...

So the adverts will subsitute more annoying sound for louder sound. One of the local hucksters here has really annoying ads. The sound level is no louder than the program, but you can tell from the sound of the announcer's voice that he is shouting. Get ready for klaxons, sirens and fingernails on blackboards. Meanwhile, the advertisers will go to court crying about "intrusive gummit regulation" that interferes with their "free speech rights".

Steve

hope it becomes the norm .. a real problem in the UK

Alan

So the adverts will subsitute more annoying sound for louder sound.

It'll do'em no good in my house, I have a remote with a "Mute" button.

And unless they have interesting, to me, visuals I don't see the ads either since I'm playing solitaire on my Kindle.

Once again I'll say it:
The secret of success in business is providing what the customers want at a price they are willing to pay.

In the case of ads the trick is to get the prospective customers to pay attention (pun intended).

We've all stopped on the way to the kitchen to watch an interesting (to us) ad.

If only Madison Avenue could be creative enough to produce variations of that ad instead of replaying it until we're sick to death of it.

Here are some innovative print ads:
http://www.creativebloq.com/inspiration/print-ads-1233780

http://www.boredpanda.com/minimalist-print-ads/

http://www.coldscoop.com/2011/11/24/21-funniest-car-print-ad...

In the case of ads the trick is to get the prospective customers to pay attention (pun intended).

Oh, that takes creativity and work. Creativity and work cost money. If it costs money, it hurts profits, so the CEO will cry that it "destroys jobs". It's much cheaper to be really really offensive. Didn't you see "The Huckster"?

http://www.youtube.com/watch?v=MioYuhkhUyw

Ya think this is the 80s?

http://www.youtube.com/watch?v=y_oem9BqUTI

Or the 70s?

http://www.youtube.com/watch?v=8dTEHm8q1eo

Or Germany?

http://www.youtube.com/watch?v=t_dLklSjuEA

Steve

Best ad ever assuming the object is to sell the product?


http://www.youtube.com/watch?v=nojWJ6-XmeQ

The new rules will ensure TV stations, cable operators, satellite TV providers or other multichannel video program distributors apply standard audio levels to commercial advertisements transmitted to viewers.

Liberal are we?

Ddave,

you changing into a regulate us big govt type?

Dave