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Author: TMFBreakerRob Big gold star, 5000 posts Old School Fool Home Fool Supernova Phoenix 1
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Subject: Police Vehicles: How's Ford Doing? Date: 10/10/2012 7:17 PM
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http://wardsauto.com/vehicles-amp-technology/ford-says-awd-p...

The long time sales leader in police vehicles, Ford switched from the V8-powered, fullsize, rear-drive Crown Vic sedan to a V6-equipped, front-drive midsize Taurus sedan as its police-car platform for 2013. And for the first time, the Interceptor sedan now is joined by an SUV version, a derivative of the Ford Explorer that's also produced at the auto maker's Chicago Avenue assembly plant.

“The sedan and utility are new for ’13 and to date we already have received more than 16,000 orders with much of the year still to go, with 60% the sedan, 40% the utility,” Teed says at a drive program of the vehicles here.

<snip>

....both the sedan and SUV come standard with all-wheel drive...

<snip>

The police-vehicle market peaked in 2006-2007 when industry-wide sales topped 65,000 units annually, Teed says. Ford delivered about 72% of the total, or roughly 40,000 to 45,000 vehicles per year.

“The economy is weaker now, and the total market is about 40,000 units annually,” she adds. “I won't say what share we expect to take, but we expect to continue to have a dominant share of the market.”


Bottom line: Looks like Ford is doing darn well in the weaker police market. If that market stays weak however, doing darn well doesn't mean much. We'll just have to stay tuned in....

Rob
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