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Author: MNDan Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 183  
Subject: prospective investor Date: 1/27/2000 1:08 PM
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Target has evolved from Dayton's Department stores of Minneapolis. The company was founded by the Dayton family. This family was and is quite remarkable. They have a philosophy of making a profit while providing a quality shopping experience, improving their community, and doing major philanthropic work. This philosophy remained ingrained in DH as it acquired other retailers and developed its Target subsidiary. It is a class act. You can be proud of your investment in this corporation.

The department stores now make up a less important part of the revenue picture but still provide some spiritual direction. Of the major deparment store chains, they are really not comparable to other chains. First of all, they are laid out very well and offer relatively good prices, which eliminates Bloomingdale's, a grossly over rated store. They are still more of a general merchandiser, which eliminates Nordstroms. The quality feeling you get at Nordstrom's matches DHMF. The stores are spacious, which eliminates Macy's. They never went into Mall of America, which some thought a mistake because the other competitors did. Hasn't hurt them a bit. I think it is a shame they didn't because they would have shown the country what a fine store they are.

Target is, to my mind, radically different than Walmart. Walmart is dark, overly crowded with merchandise, poorly maintained, and does not respect its customers when it maintains too few open registers. Target comes very close to Walmart in price and gives its customers a qualityexperience. Their stores are attractive, well lit, spacious, and customer friendly at the check out stands. They are also stylish.

Management seems to make a good profit on what they do and they continue to contribute one of the highest percentages of revenue to local community causes.

Who could ask for more?
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