No. of Recommendations: 2

From the KO split announcement in July:

The Coca-Cola Company's common stock began trading in 1919. Since its original listing, the stock has previously split 10 times - first in 1927 and most recently in 1996. With all dividends reinvested annually, one share of common stock purchased for $40 in 1919 would be worth approximately $10.3 million today.

Here is their graphic:

Although I can't seem to find it now, there was a PDF that showed how many shares would have been bought with the reinvested dividends vs keeping the one share and holding it through 11 splits.

Another interesting factoid: The price when from $40 at IPO and zoomed to $19 the next year! Not a very promising investment. How many folks would have sold that share?

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