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"Farley emphasized that a "very significant portion" of the money Ford will spend will be to enhance customer digital experiences. Much of it will be spent to help customers use tablet computers to liaise with dealerships.

Most automakers have added an array of improvements over the past few decades to make customers more comfortable, such as plush waiting rooms with free food and beverages.

The Ford program is clearly not all about new construction, Czubay and Farley told reporters after a meeting of its dealers at the National Automobile Dealers Association annual convention.

"This is about making sure the customers (who) get in the store, get in the service department have a great experience," Farley said. "It's not about beautiful brand signs and what the dealership looks like on the outside."

I can certainly understand the showrooms, communication upgrades. But "Much" of it spent helping customers with tablets? Seriously?
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