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"I always thought JCP and Macy's were competitors but stock wise it has been a huge difference. Over 2 yrs Macy's is up 80+% and JCP is down 60+% while the SP500 is +20%."

Well, this is the "falling knives" board.

"Personally it wouldn't surprise me to see JCP gone (or at least its name) in a few years like Robinson-May and Hecht's (although I think both of those were much smaller chains)."

Agreed, but a very substantial probability of this is already priced in. For a value hunter who sees this as a reasonable possibility I think the calls are the way to go.
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