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"I guess that could be important but in terms of priorities it seems somewhat superficial (literally and business wise). But maybe you're onto something - I wonder how important that really is to customers"

I think this is very important to the future success of Ford cars. I honestly think that the more people see and identify with a distinctive brand - the more likely they are to consider that brand as a purchase.
Ford needs to stand out on the road and be distinct from the Camry-Accord-ness prevalent on the roads. Just standing out will create an impression that there are more Fords on the road, which in turn will create greater confidence in people that the cars are worthy of consideration. With less than 1 in 4 people even thinking Ford when thinking of cars, this mindshare will help drive future sales.

Having a consistent distinctive design seemed to resurrect Chrysler cars when the cab forward and retro-badging was instituted. Now, years later, it has helped Chrysler develop visually distinctive styling and consumer appeal. THe same overall design philosophy probable saved Nissan as well. I would like to see Ford do even more in terms of distinction in design - but even if limited to a "bold" grill, something is better than nothing.

As WILLYD put it, I too hope this works better than the alliteration technique.

T. Allan
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