Message Font: Serif | Sans-Serif
 
UnThreaded | Threaded | Whole Thread (5) | Ignore Thread Prev | Next
Author: TMFBreakerTAllan Big gold star, 5000 posts Old School Fool CAPS All Star Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 17995  
Subject: Re: Cleveland Auto Show Date: 2/27/2007 2:26 PM
Post New | Post Reply | Reply Later | Create Poll . Report this Post | Recommend it!
Recommendations: 0
"I guess that could be important but in terms of priorities it seems somewhat superficial (literally and business wise). But maybe you're onto something - I wonder how important that really is to customers"

I think this is very important to the future success of Ford cars. I honestly think that the more people see and identify with a distinctive brand - the more likely they are to consider that brand as a purchase.
Ford needs to stand out on the road and be distinct from the Camry-Accord-ness prevalent on the roads. Just standing out will create an impression that there are more Fords on the road, which in turn will create greater confidence in people that the cars are worthy of consideration. With less than 1 in 4 people even thinking Ford when thinking of cars, this mindshare will help drive future sales.

Having a consistent distinctive design seemed to resurrect Chrysler cars when the cab forward and retro-badging was instituted. Now, years later, it has helped Chrysler develop visually distinctive styling and consumer appeal. THe same overall design philosophy probable saved Nissan as well. I would like to see Ford do even more in terms of distinction in design - but even if limited to a "bold" grill, something is better than nothing.

As WILLYD put it, I too hope this works better than the alliteration technique.

T. Allan
Post New | Post Reply | Reply Later | Create Poll . Report this Post | Recommend it!
Print the post  
UnThreaded | Threaded | Whole Thread (5) | Ignore Thread Prev | Next

Announcements

Feste Award Winner Announced!
Congrats to the Winner of the 2013 Feste Award!
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and "#1 Media Company to Work For" (BusinessInsider 2011)! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.
Advertisement