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"Promising to come out eventually with a mass market priced car."

This is the test I'm waiting for on Telsa. It's one thing to niche the 100k BEV market and do well (i.e. room for margins - with few competitors). However competing with the leaf, the volt - which none of these have made the bank coffers any fuller for their respective companies.

Subsidized vehicles will never be a winner. How many business models have failed as a result of trying to skip a generation? As in, skip the plug in / fuel combo and going for the all electric. It's called evolution because it is a process - we needed gasoline engines for decades before we could dream up the next thing. This world moves fast, but I think BEVs are too fast ... too soon. That is unless there is a 100k price tag. Then it works.

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