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"...the closer you are
to the integrator that hands it to the customer the more
profitability you're going to make."...


It seems all bits of storage are not created equal. With the
expansion coming from the enterprise sector and Seagate
predominantly in retail, is it really clear they can keep making
the proportional share of profits from the switch?

I will have to look this up, but my impression was that Seagate already sold most of its hardware to the 'integrator', not directly to the customer. Apart from a few replacement hard drives or external drives, don't they already sell most of their drives to Dell and HPQ and the others? Maybe there's a sticker on the computer somewhere, that says who made the hard drive, but I doubt that Dell is paying extra to Seagate to get that Seagate name on the sticker.

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