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It was an interesting one, wasn't it? Kind of the opposite of what's become the norm. Instead of 20%+ revenue growth, it was low teens. But instead of all of the money being spent, it was a big jump in profitability. Maybe they finally have spent what they feel they need on advertising, shelf space, etc.

BUT, I'm skeptical. They mentioned low milk prices as the reason. That just confirms that they will be completely dependent on that commodity cost...

I've still held some, and really like this product. So I want the company to flourish, but count me as still skeptical. Plus I recently saw a new competing line of kefir in my grocery store...I'll continue to follow it.

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