Read the press release carefully. They are offering support for electronic trading on the *NYSE Bond Exchange* which is a separate trading market for bonds, using bond symbols that are NYSE symbols. An example of one of these is a Biglari Holdings Debenture BH15.NYSE's bond market is a nightmare. I have repeatedly tried to get my broker (who supposedly is connected to this platform) to even enter a limit order and they have yet to do it ONCE. I got so frustrated I contacted the guy who heads up NYSE's bond platform directly, and tried to get him to interact with my broker. They still couldn't enter the order. When you look at the order book for the NYSE bonds, it is pathetic. There is virtually nothing in the queue for most bonds.NYSE needs to market the heck out of this product and promote individual issues to build some traffic. So far the product looks like a total failure.
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