Message Font: Serif | Sans-Serif
 
UnThreaded | Threaded | Whole Thread (1) | Ignore Thread Prev | Next
Author: TMFTwitty Big funky green star, 20000 posts Old School Fool CAPS All Star Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 129  
Subject: Reebok Pumps Up Margins Date: 7/22/2005 3:26 PM
Post New | Post Reply | Reply Later | Create Poll Report this Post | Recommend it!
Recommendations: 0
http://www.fool.com/News/mft/2005/mft05072228.htm?ref=btp

Reebok Pumps Up Margins
By David Meier
July 22, 2005

Motley Fool Stock Advisor recommendation Reebok (NYSE: RBK) released earnings yesterday and gave investors a good idea of the company's future plans. (Hint: They're self-inflating.)

We'll cover the financials first. Sales were up 8% for the quarter compared to a year ago, and up 6% in constant dollars. Gross margin rose 150 basis points, allowing the company to increase SG&A spending by 10%; Reebok rolled out its largest marketing and advertising campaign in the last ten years. Despite that extra expenditure, operating margins still increased by 70 basis points, indicating that the dollars were spent Foolishly...
Post New | Post Reply | Reply Later | Create Poll Report this Post | Recommend it!
Print the post  
UnThreaded | Threaded | Whole Thread (1) | Ignore Thread Prev | Next

Announcements

Pencils of Promise - Back to School Drive
"Pencils of Promise works with communities across the globe to build schools and create programs that provide education opportunities for children."
Post of the Day:
Macro Economics

Russia Collapsing Again?
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and "#1 Media Company to Work For" (BusinessInsider 2011)! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.
Advertisement