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I would have assumed with all the new titles coming out; Madden, Doom, NFS Underground 2, Half-Life 2, and Halo 2 stocks for related companies such as Gamestop or Electronic Boutique would be doing better. Also the hardware base is pretty set now and software is the higher margin product, coupled with rapid expansion (they just built two new Gamestops in my city), I would think both theses stocks are attractive right now.

Everytime I visit a Gamestop store, traffic is high and lines are long. They seem to cut cost by only having two employees on shift at the same time, though they may add one during peak hours.

According to my rough numbers, Halo 2 will be the largest release in video game history if only the people who reserved their copies purchase it. Just as a reference point in 2004 the store I frequent had 97 people reserve Madden for the first day (total systems). This year around 200 people reserved Madden. Their Halo 2 is around 2,000 (I personally reserved 42 for myself and people I know). I'm sure this is probably not the norm, but I'd say on my visits around 75% of people have reserved Halo two with their Xbox purchases.

Anyone have any ideas? I've been taking a long look at this stock and it seems attractively priced right now.
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