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Ford CEO: Luxury market has room for Lincoln

Ford execs say Lincoln cars appeal to people who want to treat themselves, not show off


http://news.yahoo.com/ford-ceo-luxury-market-room-050241832....

"There's a whole market that's not served," Ford CEO Alan Mulally told The Associated Press in a recent interview. "I was just driving a $98,000 (competitor's) car yesterday. A $98,000 car. Well, we're not going after them."

Lincoln is in the midst of a revamp that will see four new models over the next four years. The first, the MKZ midsize sedan, arrived in showrooms in December. It starts at just under $36,000 — a little less than its closest competitor, the Lexus ES — but offers some premium features the Lexus doesn't, like a panoramic glass roof.

James
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