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Safeway's Organic Growth

By Mike Cianciolo
October 21, 2005

On my way home from work a few weeks ago, I stopped in at a Safeway (NYSE: SWY) I hadn't been to in a while. My first thought when I went to the produce section was that it looked very similar to a Whole Foods (Nasdaq: WFMI) store. There was a plethora of organic fruits and vegetables, a faux wood floor, and an overall atmosphere unlike I'd seen in any other Safeway. I later found out this was because I had entered one of its newly designed Lifestyle stores.....
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