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Same store sales are down because of the inept management decisions. Centralized purchasing and the "one size fits all" orientation of the buyers has driven the affluent customer away.

Products that their former customers want are no longer available on the shelf at Safeway. The company appears to ignore market segmentation and no longer stocks the high-end items that more affluent shoppers want. In place of the premium brand name products are Safeway Select products. The house brand products have a higher margin, but the unavailability of desired brand-name products lowers overall sales in the store.

Dominicks, Genuardis, Randalls, and Tom Thumb all use to have very loyal customers. Merchandising changes put in place by Safeway have driven those loyal customers elsewhere.
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