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Same-store sales reflect sales in stores that have been open for 13 months or longer, I believe.

For example, a company might report that sales in its stores are up 10%. But if most of those stores are new, they might be experiencing a temporary surge in business as curious people check it out. Also, total sales might be up strongly simply because the firm is selling at more locations.

By looking at same-store sales, you get a handle on how sales are increasing at stores that have been around a while.


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