See, the difference here is not "technology". Addingfeatures, nice web site---all those are copy-able. What is NOT copy-able is:1. Marketing power;2. Brand Recognition;3. Customer loyality in proportion to quality of service and convenince.If that premise is true, we should really look at the the quality and potentials of Marketing VP and COO on each side. Both sides are similar in strength, IMO. Is the market big enough for 2 power houses? Maybe. But I won't be surprised if, couple of years down the road, AMZN spin off its auction business and let it go by itself.
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