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Hi, I live in Tulsa, Oklahoma, about a mile and a quarter from where a new Shoe Carnival was recently opened. I haven't done much investing before, but it seemed to be in a great location and was fairly talked about.
I went by this evening at 9:15 on a Tuesday afternoon and the store had quite a few customers. I was immediately impressed by the clean, organized, high class keep of the store and loved its atmosphere - a money-grab booth, a basketball shooting gallery, a wheel-of-fortune, and things similar.
I talked to the store manager who told me that he moved here from Kansas City. He seemed like a great guy, and, once I told him why I was investigating, he was very excited about the prospects of the stock. We discussed what I noted in the financials - income was good, but net profit was low, and he attributed it to the opening of new stores, which he believed will do great things. He talked about how much bigger the crowds get, and we both discussed the effect a Wal-Mart grocery-store (another so-far great looking idea) will probably have on the business.
Though I was preliminarily impressed, the best part was when I came home and asked my 15-year-old sister if she'd been there - she had, she bought shoes, and she will again - Lizzie Spears, I am certain, can make or break a shoe store.
Anyway, at 4.60 or so, I'm strongly considering buying after a little more investigation, and I thought I would share my experience with you all in the hopes that somebody else might investigate their local Shoe Carnival.
Take care,
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