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Small article from Acres - A Voice for Eco-Agriculture, Jan. 2006:

Supervalu Chain Gears Up

Whole Foods and Wild Oats may find their days as the big kids on the organic grocery block drawing to a close. Supervalu, a big player in the retail and distribution business for mainstream groceries, will open its first Sunflower Market in Indianapolis early in 2006, with more stores on the way in other states.

Although Supervalu's executives are keeping quiet for the time being about the number of Sunflower Markets they plan to open in the near future, they have said the new stores will range from 12,000 to 15,000 square feet. They apparently have a plan for competing with the older chains on price, stating their goal as delivering "outstanding natural and organic products at a price point consistent with consumer expectations."

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