Message Font: Serif | Sans-Serif
 
UnThreaded | Threaded | Whole Thread (3) | Ignore Thread Prev Thread | Prev | Next | Next Thread
Author: 4aapl Big red star, 1000 posts Old School Fool CAPS All Star Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 202029  
Subject: SmallDog on Jaguar Rebates Date: 8/10/2002 3:37 PM
Post New | Post Reply | Reply Later | Create Poll . Report this Post | Recommend it!
Recommendations: 3
From SmallDog's latest Kibbles&Bytes newsletter. The full letter should be available here shortly http://www.smalldog.com/newsarchive/kibbles_list.php

I know that you may have seen Amazon's or Macwarehouse's discounted offers for Jaguar. Some customers have asked if we are going to match those rebates and discounts. The short answer is, No. But I do want to explain what is going on here so that we're all on the same page.

Amazon, Macwarehouse, and Small Dog all pay the same price for Jaguar
(around $110 for the $129 retail-priced product). So, how and why do these guys offer $50 or $30 rebates and sell the product below their cost? At first glance, one might conclude that Apple had made some sort of sweetheart deal with these larger vendors. I have been assured by Apple executives I know and trust that this is definitely not the case.

The real answer goes back to our discussion last week about email marketing. The purpose of these rebates is to mine email addresses for email marketing. The value of a fresh email address for internal use and (in some cases -- read privacy policies carefully) for sale to other marketing organizations is estimated to be somewhere between $35 and $75, depending on which reference source you consult for email marketing statistics. So, the intention of these deep discounts is not to make a profit on that product but to buy email addresses.

I really will not blame you, nor will our feelings be hurt, if you buy
Jaguar from one of these companies and take advantage of the rebates, but I did want you to know why you are seeing these offers. If you don't want your email address to be used by these companies, you may have success if you opt out of their email notices by un-checking the appropriate boxes.



Smalldog is selling it for $127.77 with a coupon for a free pint of Ben & Jerry's ice cream.

Also from the newsletter

Dawn tells me that she and Art are going to man the phones and have great specials every 17 minutes from 10:00 PM to midnight on Friday, August 23rd! Why 17 minutes, I asked? Dawn said it was her favorite number, and a prime number at that. So, in typical Small Dog low-/high-tech fashion, they are going write a new special with a special "wag" URL that will last for only 17 minutes on a whiteboard and display it on the office Dog Cam! It should be fun. I've given them the latitude to make some awesome bargains, so if you're staying up late...

4aapl
Post New | Post Reply | Reply Later | Create Poll . Report this Post | Recommend it!
Print the post  
UnThreaded | Threaded | Whole Thread (3) | Ignore Thread Prev Thread | Prev | Next | Next Thread

Announcements

Post of the Day:
Value Hounds

Medallion Financial: TAXI!
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and "#1 Media Company to Work For" (BusinessInsider 2011)! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.
Advertisement