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Snapple Targets On-The-Go Eaters With 'Meal' in a Bottle

By March, the fruit-flavored, soy-based drink will be in supermarkets and convenience stores throughout the U.S., and go head-to-head with such meal replacement stalwarts as Slim-Fast and Ensure.

With its claims of being "made from the best stuff on Earth," Snapple may have the right stuff to compete in the meal replacement category, industry experts said.

Snapple-A-Day is one of the first forays into meal replacements by a major beverage company, but it's likely to be the "tip of the iceberg," said John Sicher, editor of Beverage Digest, a trade publication.

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