Fact is, this stock is under-priced. That is until the JC deal. No details of price were posted. Only the statement about how the JC agreement may affect earnings for a while. So at this point we'll have to wait for the annual report and assume the insider guys that own 51% of this company want to make money. Long term, look at the size of the Slim-Fast, Sweet Sucess market. This $600 million market is large enough for a 3rd player. This is one of the few high margin sections of the store were manufacturers have not fealt the effects of store brands. Think about it. This stuff is not hard or expensive to make. The JC name is a well recognized brand and associated with weight loss. BBAR already has the capability to make bars, drinks, and powders. It's a nice match. It also puts BBAR in two places in the store. First the Balance products in the natural foods section. Second, the JC products in the weight loss section. Long term this has all the signals of a large growth stock. This is ground level if you want to get in. If your looking for short term gains and want to pay the higher taxes, play with the b2b or e stocks.
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