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Author: DCWD40 Big gold star, 5000 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 525  
Subject: Sony Threat? Date: 12/20/2011 10:30 AM
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I have wondering why IMAX's stock has been struggling. Was it the fact that the news is reporting how movie theater attendance is down? Was the stock just too expensive? I think the answer may be found in a different place.

I saw Sony's CEO on Squawk Box this morning. He showed the new 3D headset that Sony is selling in Japan for $800. If this is what he says it is, this is a movie theater experience for the home -- from sound to big screen video.

http://www.tested.com/news/sonys-3d-headset-jumps-from-conce......

Sony (Columbia Pictures), like Disney, doesn't have a stake in making movie theaters work. But, movies are expensive and there needs to be a way to monetize this great expense. Today, that is the box office at the local theater. But, with Sony trying (and maybe actually) creating that movie visual and audio experience for the home there may be a day not far off where people get their big screen experience at home and skip the expensive movie add-on costs.

I admit to enjoying a big screen in a dark theater. Watching TV does have the same impact. But, this Sony product may bridge the gap.

W.D.
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