A traveler stopped to observe the curious behavior of a farmer who was plowing his field. The single mule hitched to the plow was wearing blinders, and the farmer was yelling, 'Giddyap, Pete! Giddyap, Luke! Giddyap, Ol' Josh! Giddyap, Nedd!'

After watching the farmer carry on like this for a while, the traveler asked, "Say, mister, how many names does that mule have?"
"Just one, his name is Pete."

"Then why do you call out Luke & Josh & Nedd & Pete?"
"It's like this," explained the farmer. "If Ol' Pete knew he was doing all this work alone, I couldn't make him do it. But if he thinks he's got three other mules workin' alongside of him, he does the whole job all by himself."

"What a marvelous idea!" exclaimed the traveler. And when he returned to his corporate office in New York, he formed a committee.