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Housevalues makes money by selling "territory's" to real estate agents (and lenders) based on zip codes. The good news is that they don't directly make money from the home sales, or at least you would think this is good news for the likely prospect of the housing bubble popping. But, what will likely happen in the real estate fizzle, is that about one third of the real estate agents will quit selling real estate and the remainder will try to save money where possible. The agent's income is directly linked to how fast and for how much homes sell for. I think one of the things to go will be their participation in Housevalues. As such, I would expect Housevalues to drop their price to the agents (same with lenders) to retain clients/income. As they drop prices to the agents, the income numbers decline. Also recall it is ONE agent per zip code, that's a limited number of agents in any given area. One might argue that the agents will be more likely to sign up for Housevalues to maximize income from additional sources. Sounds good but when you have a choice between paying the bills to live or paying a new bill to MAYBE get more business....
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