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Speaking of green stamps, I finished the recent book on the history of A&P. See Books Non-fiction--

Trading stamps date from the 1870s and have been through several rounds of popularity. They get cut from time to time so stores can cut prices and be more competitive. But then they come back for an edge on the competition.

Its a well developed method in the merchandising bag of tricks for most major chains.

A&P was the leader of the industry for so long and the largest US retailer (bigger than Sears). The book is quite a read. I did not know they were the leading retailer of fresh produce (until forced to sell by antitrust in the 50s).
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