Speaking solely in terms of shareholder value, I don't like the Oscars because I feel companies spend too much money to win these awards. They may indeed put a bump in short-term revenue for the picture, but once a project has been out for a long while, I would rather the money spent on campaigns to win the Oscar not be risked in such fashion. In fact, I did read once that, generally speaking, at least at one time, Disney preferred profits over prestige (that might even be a direct quote of what I read).However, I'll say that I wish it had been Frankenweenie that won. Brave and Wreck-it Ralph succeeded at the box office. Frankenweenie could have used a little bump. And I have to presume they didn't campaign too heavily for the Burton feature. So, yes, Pixar won, and it was a good night for the company. But that company already won Oscars (at least I'm pretty sure it has, I think even several Best Pictures, but I may be wrong about that). Too bad it wasn't the other cartoon.
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