Steve,She isn't claiming gold is headed to $4000, or Apple is headed to $1000/sh. She isn't offeringher views on a new microchip design, or electric cars. She is commenting on Urban Outfitters (URBN), Facebook (FB), and Starbucks (SBUX). She is talking about company products, or a company location experience. A 16 yo being able to articulate that, for her and her friends, Starbucksis more than just about coffee. That's actually insightful. I'm sure Starbucks, which plunked down around $100M for a French pastry and sandwich chain last year, would be thrilled to hearthat a few customers think that Starbucks is more than just about coffee.
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