Message Font: Serif | Sans-Serif
 
UnThreaded | Threaded | Whole Thread (29) | Ignore Thread Prev | Next
Author: commoncents33 Big red star, 1000 posts Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 15138  
Subject: Re: The obvious: AAPL Date: 3/12/2013 3:50 PM
Post New | Post Reply | Reply Later | Create Poll Report this Post | Recommend it!
Recommendations: 2

Still there are lots of people who have no Apple products. Once they get one, many will become fans like me



That is certainly what the facts we have indicate.


Most will stick with iStuff. I think there is a network effect- the time and trouble of learning a new OS that is inferior to the one you were using.I've wasted enough of my life piddling around with computers, I'm not willing to do it with mobile too.

Not to pick nits, but that's not the network effect (i.e., it has nothing to do with the value of your Apple experience steadily being better with more people joining). But it is certainly an element of stickiness.

And I think this is an area of stickiness that is vastly underestimated by many. Many treat the world in a very dichotomous way in these analyses: either there is complete lock-in, or else things are completely commoditized. This effect you refer to is in the middle. Certainly if someone were very displeased with Apple (which historically is a very small percentage), it would not be a monumental issue for them to switch. But again, that's a small percentage. Similarly, if there were other mobile devices that offered enormously compelling advantages, people could switch. But the advantages of Android phones (to those who already own Apple) generally aren't compelling. Most people can get by without the NFC transfers or wireless charging.

But we don't just have to speculate on this. How many people do you know that have switched from a Mac to a Wintel computer? How many have switched from iPhone or iPad?
Post New | Post Reply | Reply Later | Create Poll Report this Post | Recommend it!
Print the post  
UnThreaded | Threaded | Whole Thread (29) | Ignore Thread Prev | Next

Announcements

Post of the Day:
Saul's Investing Discussions

Fertilizer Industry Growing?
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.
Advertisement