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Author: commoncents33 Big red star, 1000 posts Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 14518  
Subject: Re: The obvious: AAPL Date: 3/12/2013 3:50 PM
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Still there are lots of people who have no Apple products. Once they get one, many will become fans like me



That is certainly what the facts we have indicate.


Most will stick with iStuff. I think there is a network effect- the time and trouble of learning a new OS that is inferior to the one you were using.I've wasted enough of my life piddling around with computers, I'm not willing to do it with mobile too.

Not to pick nits, but that's not the network effect (i.e., it has nothing to do with the value of your Apple experience steadily being better with more people joining). But it is certainly an element of stickiness.

And I think this is an area of stickiness that is vastly underestimated by many. Many treat the world in a very dichotomous way in these analyses: either there is complete lock-in, or else things are completely commoditized. This effect you refer to is in the middle. Certainly if someone were very displeased with Apple (which historically is a very small percentage), it would not be a monumental issue for them to switch. But again, that's a small percentage. Similarly, if there were other mobile devices that offered enormously compelling advantages, people could switch. But the advantages of Android phones (to those who already own Apple) generally aren't compelling. Most people can get by without the NFC transfers or wireless charging.

But we don't just have to speculate on this. How many people do you know that have switched from a Mac to a Wintel computer? How many have switched from iPhone or iPad?
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