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Store Strategy in Question
“The store has strengths, but at the same time, it doesn't come cheap. We can't think of any computer manufacturer who ever did well with a retail effort,” he says. Moreover, Apple's spectacular numbers are due to the fact that “they're going from a small base.” Bobba adds, “The real measure is looking a year out from now.”


A year from now the numbers will still look good. These pundits, or others of similar ilk, will say: "The real measure is looking a year out from now."

Watch, they will never admit that the good numbers mean good things for Apple.

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