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Author: JimiH3ndrix Big gold star, 5000 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 15591  
Subject: Story: Canceling Ads Date: 11/21/2001 12:21 PM
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Given the continuing importance of ads for Yahoo revenues, I saw this and thought it might be of interest to everyone.

I found this observation interesting:

Analysts also point to a growing trend by large major media companies to run “intracompany ads.” These are commercials for their own products and programs on their own media outlets, such as ads for AOL Time Warner Inc.'s “Harry Potter” movie running on the company's WB network or ads for America Online running on CNN. AOL Time Warner recently disclosed in a securities filing that it had boosted the amount of intracompany advertising to $252 million in the first nine months of this year, compared with just $12 million on a pro forma basis for that period in 2000.

MAkes me wonder who it is that will finally acquire Yahoo.
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