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A takeover rumor was apparently what raise Nielsen's "ratings" on Thursday.

Not much information available, but "possible acquirers" include Bertelsmann and Reed Elsevier.

Also thought to be a possibility is ACNielsen which, like NMR, was spun off from Dun & Bradstreet as part of Cognizant. This is according to a brief CNET piece, which can be read at the link, below.

Nielsen Media rises on takeover rumor,4,84-37998,00.html


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