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That fro-yo is pretty expensive...I picked some up at my co-op (not to eat, just to see how it feels, what's on the label, etc.) and I will suggest that if it sells, Lifeway has a true following of brand loyalists. It doesn't look like anything to write home about. Then as I had my head in the dairy cooler, I see they have another product I'd never heard of...looks like concentrated yogurt (or maybe concentrated b.s.); 4 little bottles in the pack for about six bucks. They must be going after the Red Bull type crowd...yeah, yogurt shots...that's the ticket! Same deal though...if it sells, it proves they have brand loyalty. It's worth watching...and it's a natural line extension...and the price of milk will have very little impact on the cost of those wee buggers.

-Randy
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