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That's funny--the words "new coral-pink nail polish" or any variation gets my attention, maybe more than a visual. Good copy for a craft beer (notes of this and that, texture of foam, etc.) will get me to the store.

But all the lush commercials for, say, chain restaurants can't override the script in my head saying "it doesn't look like that in real life."

A good ad might make me want "a" steak or seafood, but the cognitive kicks in and I know I don't want "their" steak or seafood.

And print ads with photos do work on me for some things. Essie nail polish spring colors are done so well, I find myself drawn to colors I know I wouldn't wear.

Melon of Troy fan
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