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Author: designeffect Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 18386  
Subject: Re: Adobe has solid products / rules graphics in Date: 4/15/2000 11:51 PM
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The Adobe vs. Quark debate doesn't really have any relevance when looking at whether to invest in Adobe or not. It's a very small part of the picture (and when people like Olav Kvern Martin sing the praises of InDesign, it has to have a lot going for it).

Reasons to invest in Adobe (apart from the 15% stock price fall yesterday - yah!) include:

- New releases for June include Illustrator 9 and GoLive 5. These are products with a large share of their respective markets and should be a great source of cash-flow for the following 2 quarters.

- New product due soon (not sure of exact time frame) LiveMotion - for creation of web animations and dynamic sites. Huge growth market and users of Macromedia Flash have been waiting for a product from Adobe that does exactly this. Should be a top selling product.

- Photoshop is the industry standard in graphics manipulation and will continue to be in the medium term at least.

- Adobe Postscript is the leading imaging model in the print industry and will continue to be so for the medium term at least.

- Adobe Portable Document Format (PDF) is fast becoming the industry standard for cross platform documents.

- Great financials. Strong cash flow and no debt.

- From personal experience, they hire the best in the business. They have high quality engineering, QA and support departments (sometimes overrun - as I think was the case in the delivery debacle mentioned earlier).

- World-wide markets. Adobe is the industry leader in almost all sections of the graphics market (print, web, multimedia) in most countries where there is a sizable market.

- Adobe is not a "one-trick-pony". They are in many markets and do not depend on one product for the majority of their revenue.

There's more, but that's probably enough for my first post. :-)
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