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Seeking Alpha on what to do if their bullish view doesn't pan out.

In a recent article (Amazon No Match For Costco), Seeking Alpha contributor Maltzberger argued that Costco (COST) shares have "plenty of room to run". In light of that, and with Costco scheduled to release its earnings after the close Thursday, we present our system's take on Costco and look at a couple of ways longs can limit their risk. First, though, a quick comment on Maltzberger's comparison of Amazon (AMZN) to Costco.

I meant to get a buy order in before the close, but work interfered... :-(
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