>> If the mayor [Bloomberg] somehow succeeded in reducing the calories people get through soda, they could always get them another way. In a study called “From Coke to Coors,” Cornell University researchers conducted an experiment “in a small American city where half of the households faced a 10 percent [soda] tax and half did not.” They report that “in beer-purchasing households, this tax led to increased purchases of beer.” <<http://www.realclearpolitics.com/articles/2013/03/16/michael...The substitution effect! I love it.arrete
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