The Hulu situation is interesting. What I would like to see the asset turn into is a device for showing movies either right before their theatrical release or right after. Or, Hulu could evolve into a cable channel. I belive most of the Netflixes of the world (not sure how many exist) are destined to essentially become HBO-like in that regard. But it would be nice to see some radical business models develop. As a thought experiment, consider Hulu owned by Disney; further consider that Disney made THE LONE RANGER available on the platform one week before it was released in the theater and/or available on the platform about a month after its release. Subscribers would be able to watch it, but they would also be able to watch all other Disney content; say Hulu programmed Disney's entire catalog, thus giving subscribers value in between the current theatrical tentpole releases. That's just my idea, though. The way Hollywood deals are set up, this would be extremely difficult to accomplish. My essential point is Hulu needs a vastly different way of doing business.
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