The JoAnn etc stores have a wide product mix--no doubt. Though, I have asked friends who do not sewwhat that store is as we drive by and they have not aclue. Due to JOANN's varied product mix they have un-defined themselves and entered extremely competitiveareas(crafts, Home accents, art supplies, frames,floralChildren's toys). Re-defining will be very expensive--if not fatal--in my opinion.
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