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The JoAnn etc stores have a wide product mix--
no doubt. Though, I have asked friends who do not sew
what that store is as we drive by and they have not a
clue. Due to JOANN's varied product mix they have
un-defined themselves and entered extremely competitive
areas(crafts, Home accents, art supplies, frames,floral
Children's toys). Re-defining will be very expensive--
if not fatal--in my opinion.
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