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Author: TMFLomax Big red star, 1000 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 2365  
Subject: The Naked Brand Date: 2/15/2013 9:27 AM
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I am halfway through an hour-long documentary called "The Naked Brand" that is very interesting. It's about transforming traditional advertising from sort of a lame money-drain (that probably doesn't even work that well in this day and age -- people don't really trust advertising anymore) to something with far more meaning and positive social/environmental implications. It starts out with the whole idea that the military would spend a lot of money on a NASCAR sponsorship in the hopes that more people would enlist, but then there's the other ugly reality that there is a huge problem with homeless veterans, and that information ALSO gets out into the public. Was that NASCAR money well spent given that major social problem?? Then, of course, it delves into corporations facing similar issues. These days there is a lot of information out there for the public so lying or "tricking" consumers with a good fabricated story (ad) is no longer effective (which of course is good) nor is it a smart or responsible use of ad dollars.

From the access to information aspect, I found out about a really cool app you can put on your smartphone: Good Guide. I had heard of Good Guide, but I didn't know it had an app where you can basically look up products for health/social/environmental ratings and also, you can scan the barcodes of products to get the ratings. I ran around scanning barcodes all over my apartment last night! It's really cool.

Granted, all products/barcodes aren't in there, but it's a pretty cool start. Ah, technology. ;) (And maybe some of you already know about this... I've never been a huge phone app person although I guess I'd better get with the program!)

I'm going to finish watching the film this weekend. The director actually spoke at Fool HQ several weeks ago and was very interesting. He described Patagonia's founder as literally, "The Most Interesting Man in the World" in real life. I thought that was hilarious.

I streamed the documentary for $1.99 from Amazon, and it's on iTunes apparently too. No-show on Netflix streaming (no surprise). In case anyone was also interested in checking it out.

Alyce
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