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The obvious problem with soda consumption is that soda becomes exponentially cheaper as quantities increase. If 16 ounces cost twice 8 ounces and 32 ounces cost four-times 8 ounces then the problem wouldn't be so severe and I doubt that profits would suffer that much either. Wouldn't it be great to go to the gas pump and the more gas you pumped the cheaper it got? Seems illogical doesn't it. So is how soda is priced.

The difference is that you are buying a container for the soda whereas you are not doing so when pumping gas. One of the reasons a two liter container of Coke is cheaper than the equivalent volume in cans is that packaging costs are a significant component of cost. Using the gasoline example, it would be cheaper to purchase a ten gallon plastic gasoline container and fill it with gas than to purchase ten one gallon plastic gasoline containers and fill each of them with gas.
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