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The Pepsi Challenge
By Mathew Emmert (TMF Gambit)
April 17, 2006

.......Waging war
I recently had such a day. I was casually perusing the latest issue of Fortune when I came across an excellent article by Katrina Brooker titled "The Pepsi Machine." She discussed the age-old rivalry between Coca-Cola (NYSE: KO) and PepsiCo (NYSE: PEP), and she recognized PepsiCo's overall dominance of today's snack and beverage markets. But of more interest to me was her admission that Fortune had quite wrongly predicted PepsiCo's demise and declared Coke the victor of the cola war back in 1996......
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