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JDRF is featured on a brand new episode of AMC's new unscripted series, The Pitch on Sunday, May 27, 2012, at 11 p.m. ET/10 p.m. CT! Be sure to tune in to AMC as JDRF's own president and CEO, Jeffrey Brewer, along with JDRF's executive vice president of development, Mania Boyder, and JDRF's chief marketing officer, Scott McCormick, challenge two advertising agencies to develop a campaign in seven days that reflects JDRF's recent brand refresh. The agencies are called to develop a grassroots digital campaign that positions JDRF as an organization focused on people with type 1 diabetes (T1D) of all ages, and at all stages of the disease.

Who wonders what y'all think of this method of increasing public awareness of type 1 diabetes...
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