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The point of the site is to get people to try Bing. Most people use google and never think to change they just keep using it. Bing will get millions of hits and some people will start using it that never would have.

Why would people go there? What would motivate a person to go to "BingItOn"? Unless you are unhappy with Google results, there is no incentive to go spend 10 minutes doodling around on what is clearly a promotional site, you can't even win a prize.
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