The problem I see with only looking at the dividend in relation to the cost basis occurs when the dividend stagnates while the stock price rises. If the dividend was 4% when you bought it, and the stock rises by 75% while the dividend remains unchanged, you are only receiving 2.29% on the current value. If the dividend is important to you then you might do better to sell that stock, realizing the gain in value, and invest the proceeds (75% larger than when you started) in another stock with a better current return.
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