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Author: ChoOyu One star, 50 posts Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 214643  
Subject: Re: Yahoo! Q3 2002 Results Date: 10/10/2002 1:40 PM
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The second way I disagree is that Yahoo is still (as far as I'm concerned) not totally out of the woods yet in terms of having a sustainable business model that will enable it to continue on indefinitely. While I consider it very likely that the world can support a Yahoo-like business, I don't think we can say it's a done deal quite yet (lots of people will disagree with this one).

I seriously question Yahoo's position. I see the stories of Google
and Yahoo as the story of the tortoise and the hare. Yahoo jumped
out into the sportlight and grabbed the big IPO dollars, but they
have squandered their lead. Meanwhile Google has been quietly
building a better site, one that is based upon superior technology,
one that is completely automated and scalable.

I question why it was Google that added the ability to search into
PDF files. Yahoo was there first. They should have been working
like busy beavers to make their search capablities the best on the
web. This was the whole reason people went to Yahoo in the first
place. They had the money to do it but they let their core competance
degrade to such a point that they have to contract out searching to
other companies.

Google's new news section is interesting. It leverages the database
they already have to build for their normal searches and produces
a completely automated listing. By comparison Yahoo's hand produced
full coverage section is operating on stone aged technology.

I can see Google further leveraging their database to produce all
sorts of automated content that will draw eyeballs away from Yahoo.
This is company that truly understands that they can use technology
and a bit of cleverness to replace much of what Yahoo does. It's just
too bad they are not a public company yet.

On the advertising front, does anyone even remember a single banner
ad they saw yesterday? I don't. I simply do not look at them; it's
almost as if they are not there. Even if I am browsing with Javascript
not turned off, I can kill pop-up windows before they are displayed.
Even if I miss them momentarily I don't ever read their contents. I
seriously question the worth of advertising in such a manner and how
much companies will be willing to pay for it in the future.



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