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Author: DufusGoneSplat Big red star, 1000 posts Top Recommended Fools Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 1961456  
Subject: Re: Why do you want a compromise? Date: 11/14/2012 1:50 PM
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(TheDope:)"Obama ran the most negative campaign in memory and libs everywhere have continued the nastiness after the election."
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LOL! - compared to all the birther, Marxist, Communist, Muslim, American-hating GARBAGE that was thrown at him?


As much as I hate to agree with Dope;

Table 5:  Tone of Presidential Race by Sponsor, 2012 (October 1-21)

Positive % Contrast % Negative %
Obama 2012 6.3 20.3 73.3
Romney 2012 11.9 52.1 36.0
Dem Groups 0 11.3 88.7
Rep Groups 1.2 3.6 95.2

contrast ads—those that mention both candidates

And many more interesting comparisons like;
Table 7: Top Issues Mentions by Party in Presidential Ads (Oct 1-21)
Table 8: Emotional Appeals in Presidential Advertising (Oct 1-21)
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