No. of Recommendations: 4
(this guy puts out a very good weekly newsletter. You can subscribe to for free.)

<snip>

Incremental change is the path to quiet evolution.
Significant change unleashes noisy revolution.

There are no quiet revolutions.

In 1979, Sony put lightweight headphones on a tightly-compacted cassette tape player to create the ‘Walkman,’ a worldwide hit that allowed you to take your music with you when you went walking, shopping or jogging. Sony retained a 50% market share in the U.S. for more than a decade even though their Walkman cost at least $20 more than its numerous rivals.

Sony in 1990 was like Apple today; seemingly invincible.

So why didn't Sony invent the iPod?

Sony fell into the trap of scientific, incremental change; an eternal series of tiny improvements in the hope of making an increasingly better Walkman; a process known in Japan as "kaizen."

<snip>

http://mondaymorningmemo.com/newsletters/read/2005
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