No. of Recommendations: 4
(this guy puts out a very good weekly newsletter. You can subscribe to for free.)


Incremental change is the path to quiet evolution.
Significant change unleashes noisy revolution.

There are no quiet revolutions.

In 1979, Sony put lightweight headphones on a tightly-compacted cassette tape player to create the ‘Walkman,’ a worldwide hit that allowed you to take your music with you when you went walking, shopping or jogging. Sony retained a 50% market share in the U.S. for more than a decade even though their Walkman cost at least $20 more than its numerous rivals.

Sony in 1990 was like Apple today; seemingly invincible.

So why didn't Sony invent the iPod?

Sony fell into the trap of scientific, incremental change; an eternal series of tiny improvements in the hope of making an increasingly better Walkman; a process known in Japan as "kaizen."

Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.